1 Online Marketing 1.1 The concept of Internet Marketing 1.2 Internet Marketing Advantages 1.3 Elements of Internet Marketing 1.4 Rules for Internet Marketing marketing throughout the Internet What we are witnessing today from the revolution of information and communications technology, and the occurrence of changes in technologies of remote communication or using the Internet, have led to rapid transformations at all levels and global and local economies, and a great development of the knowledge society, and these transformations have helped the emergence of new patterns of business management , The emergence of what is known as electronic commerce, smart markets, virtual and virtual companies. Volume 0% The concept of internet marketing It is not possible to define a clear and precise meaning for the concept of Internet marketing, as the concepts were multiple and intertwined with other concepts, and it can be said that it took experiences from the field of marketing experts, and work to develop new ways and strategies through which we can achieve the desired goals, and it can be defined as: a new business pattern It examines the need of companies, consumers, and merchants to reduce costs, improve goods and services, and increase the speed of service delivery. It also means: employing information technology to effectively link what sellers and buyers offer. The advantages of internet marketing The ease of obtaining any information about products and services on the Internet, and the possibility of obtaining goods in a short time, which allows the marketer to promote his goods and thus exceeds the temporal and spatial limits of his presence. It helps open the way for everyone to market their products, services and goods regardless of the nature of the organization, whether it is large with large capital or small with limited capital. E-marketing is characterized by its low cost and easy implementation. The ability to use a range of technologies and programs that accompany the e-marketing process in advertising and advertising, measure the degree of success of advertising campaigns and identify their strengths and weaknesses. Internet Marketing Elements Contract. Content. Building. the society. concentration. Convergence. Trading. Online Marketing Rules Knowledge and identification of customers Internet users. Defining the target groups for the company's products and services, and determining the markets that are dealt with, as well as defining the targeted age groups. Determine the types of goods and services that can be provided in the market, to meet the desires and needs of customers. Knowing and identifying competitors in the market, and knowing the types of products and services they offer. Determine the appropriate way to display the company's products and services. Determine the prices of products and services, set discounts, and how to pay. The ability to design sites that attract visitors to enter. Follow up sites and respond to visitor inquiries quickly and specifically to create a kind of continuous and effective communication with customers. Make updates and changes to the site. Benefit from the successful sites that attract a large number of visitors. Use simple sites, not complex sites that take a long time to download.
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